CafePress

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This article has forked from the Wikipedia article on 2020-12-09.
CafePress, Inc.
Subsidiary
Traded as NASDAQ: PRSS
Industry E-commerce
Founded 1999; 26 years ago (1999)
Founders Fred Durham
Maheesh Jain
Headquarters Louisville, Kentucky, USA
Key people
 Fred Durham (CEO & Co-Founder)
Products Custom products, Electronic commerce, Shopping mall
Parent PlanetArt (formerly Snapfish)
Website cafepress.com
CafePress.com
Web address cafepress.com
Type of site
 Online shopping, Online market
Registration Required to buy and sell
Available in English language
Owner CafePress, Inc.
Launched 1999; 26 years ago (1999)
Alexa rank
 Negative increase 2,124 (April 2014)
[1]

CafePress, Inc. is an American online retailer of stock and user-customized on demand products. The company was founded in San Mateo, California, but is now headquartered in Louisville, Kentucky along with its production facility. In 2001, CafePress.com won the People's Voice Webby Award in the Commerce category.

Business model

Logo used until 2008.

CafePress.com sells T-shirts, bags, mugs, wall clocks, calendars, and a myriad of other products.[2] Customers can upload their own graphics design, logo or text, which will be added to the product by CafePress. CafePress.com also offers print on demand services for wall art and stationery. The site also allows the user to have a virtual CafePress "shop" including an online storefront and website hosting, order management, fulfillment, payment processing, and customer service.

History

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CafePress, Inc. was founded as a privately owned company in 1999 by Fred Durham and Maheesh Jain.[3][4] As of February 2006, the site hosts over 2.6 million online shops with over 200 million products.[citation needed] As of March 2011, CafePress.com has more than 13 million members and over 325 million products are available on the site.

In July 2008, CafePress acquired the specialist photographic art printing business Imagekind,[5] and in September 2010 acquired photo-to-canvas company Canvas On Demand to their platform of brands.

In mid-2009, CafePress made a significant change in its commission model. Until then, each member, or 'shopkeeper,' set their own price for each product they offered. That price minus the CafePress base price equalled the commission they earned. For example, setting the price at $30 for an item whose base price was $20 yielded the shopkeeper $10 commission; this was true for both 'shop' and 'marketplace' sales.

But, in mid-2009, CafePress started assigning prices to all items sold via their marketplace, and most sales were marketplace sales. The shopkeeper would now earn 10% (or less) of the selling price. For example, an item whose base price was $20, sold in the marketplace for $30, would now yield $3 (or less) for the shopkeeper. If CafePress put that item on sale for $15, the shopkeeper could not compete, since they'd lose money if they tried to match the marketplace price in their shop.

This change caused many long-time, successful shopkeepers, who had been earning 4- and 5-figure monthly commissions, to drop to a few dollars monthly. CafePress initially assured shopkeepers that this change would result in higher sales by volume, therefore resulting in similar earnings, despite the reduced commission, but that never came to pass.

In June 2011, CafePress filed with the SEC to raise up to $80 million in an initial public offering.[6]

On March 29, 2012, CafePress debuted at $19/share on the NASDAQ under ticker symbol PRSS. The stock hit an intra-day high of $22.69/share.[7][8]

On April 30, 2012, CafePress announced that it would move its corporate headquarters to Louisville, Kentucky from San Mateo, California.

On September 28, 2018, Snapfish agreed to acquire CafePress for approximately 25 million dollars.

In February 2019, CafePress suffered a data breach. The exposed data included 23 million unique email addresses with some records also containing names, physical addresses and phone numbers.

On September 01, 2020 it was announced that PlanetArt had acquired CafePress from Snapfish/Shutterfly. [9]

Brands

CafePress, Inc. has its flagship brand, CafePress.com. CafePress, Inc. also partners with other businesses to provide licensed content on their site, and power online custom shops for large companies, such as ABC, Urban Outfitters, and Peanuts Worldwide.

See also

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Self-printing products and custom merchandise

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References

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External links

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