EVINE Live

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Evine Live is an American cable, satellite and broadcast television network. Owned by EVINE Live Inc., the channel is headquartered in Eden Prairie, Minnesota.[3] The home shopping channel's main competitors are HSN (Home Shopping Network) and QVC.

History

ValueVision

ValueVision was originally founded in June of 1990 and began broadcasting in 1991.[citation needed]

In 2000, NBC purchased a share of the company.[4]

ShopNBC/HQ

ShopNBC logo, used from 2000 to 2009. The name was retired in 2013.

ValueVision was rebranded as ShopNBC, taking on the use of the entertainment enterprise’s peacock and logo, in November 2000.[5]

Due to economic uncertainty and NBC Universal's pending merger with Comcast, reports surfaced that NBC would sell its stake in ValueVision; NBCUniversal formally announced that it would sell its stake back to ValueVision Media in May 2010, which would have forced a change in the channel's name,[6] but the company decided to retain the stake in June 2010 for the time being.[7]

ShopHQ logo from 2013 to 2015.

In May 2013 with ValueVision acquiring NBCUniversal's financial stake in the company, ValueVision announced that the network would be renamed ShopHQ.[3] "Mark Cuban's American Dream" in August 2014 then again in October was the first program designed by the new management under the Clinton Group plan to have more celebrity hosts.[8]

Evine Live

On February 13, 2015, ShopHQ was rebranded as Evine Live; ValueVision Media had acquired Dollars Per Minute, Inc., an e-commerce company founded by Russell Nuce and ValueVision CEO Mark Bozek that operated the online shopping service Evine. Bozek felt the new name would help to further distance the service from its negative perceptions as ShopHQ and ShopNBC. ValueVision also changed its name to Evine Live, Inc.[2]

Affiliates

  • KPLM-LP 60.1 Los Angeles, California; owned by Venture Technologies Group, LLC
  • WWDP 46.1 (HD) 46.2 (SD) Boston, Massachusetts; owned by Evine Live
  • KFFV 44.1 Seattle, Washington; owned by OTA Broadcasting
  • WIWN 68.2 Fond Du Lac-Milwaukee, Wisconsin; owned by Cabellero Acquisition, LLC

References

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External links

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  6. NBC to Sell Stake in ShopNBC, MultiChannel News, May 20, 2010
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