Mum (deodorant)
Mum was the first brand of commercial deodorant. Containing a zinc compound as its active ingredient, it was developed and patented by an inventor in Philadelphia in 1888 whose name has been lost to history.[1] It was named for the term "mum" meaning "to keep silent" as in the popular phrase "Mum's the word" [1] Mum was originally sold as a cream in a jar and applied with the fingertips. The small company was bought by Bristol-Myers in 1931.
Branding as "Ban"
In the late 1940s, an employee (Helen Diserens) developed an applicator based on the newly invented ball-point pen.[1] In 1952, the company began marketing the product under the name Ban Roll-On.[1] In 1958, the product was launched in the United Kingdom and the Commonwealth of Nations as Mum Rollette.[1]
The product was briefly withdrawn from the market in the United States,[when?][1] but is again widely available. [2]
It is popular in Australia, Germany, Mexico, Peru, Singapore, South Africa, the United Kingdom and Venezuela. In the Philippines, it was sold in the 1970s and 1980s but has since been withdrawn.[citation needed]
Ban is now owned by Kao Corporation.[citation needed]
References
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