&TV

Not to be confused with TV (disambiguation).

&TV (And TV) is a Hindi language entertainment channel owned by Zee Entertainment Enterprises. It started broadcasting from March 2, 2015. A GEC from ZEEL group from its "&" bouquet.

High Octane Launch

&TV was launched with a good advertising strategy and proper distribution to all cable operatore/MSO and DTH players.

The shows offered by the new GEC was well researched keeping in mind of providing different content to the masses which other channels don't offer.

Social Media, Outdoor Media and regular promos were run on all sister channels of the ZEE network.

The channel received great response from advertisers who promoted their brands by Presenting Sponsors and Powered by sponsors to almost all shows of the channel.

Success

The channel's efforts paid off. The channel garnered 90,612 GVTs from only five and a half days of its telecast. It overshadowed the success Colors TV got when it was launched in 2008 which clocked around 81,000 GVTs.

Their main reason for success was a good mix of shows. Where Gangaa spoke about a young child widow, Begusarai was a story set in the village of Bihar which shows a society where money has more value than man, historical serial Razia Sultan was a story of the India's lone women emperor, a treat of comedy was given by Bhabi Ji Ghar Par Hai!. Three non fiction reality shows offered by the channel was India Poochega Sabse Shaana Kaun (hosted by King Khan), Killer Karaoke and Tujhse Naaraz Nahi Zindagi.

Programming

Main article: List of programmes broadcast by &TV

See also

List of Hindi language television channels

External links

• Official Youtube Channel