Bob Isherwood

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Bob Isherwood is an Australian businessman and advertising global creative leader.[1]

Education

Isherwood attended RMIT to study Advertising Art, thanks to the intervention of Victor Greenhalgh – the head of department.[2] Isherwood established the Victor Greenhalgh scholarship programme for underprivileged students at RMIT.[3]

Career

Isherwood was appointed Worldwide Creative Director of Saatchi & Saatchi in 1996, a position he held until he resigned in 2008.[4] During that period the Network[clarification needed] won almost 8,000 significant creative awards.[5] Isherwood also established and presented of the Saatchi & Saatchi New Directors’ Showcase[6] at the annual Cannes International Advertising Festival.[citation needed] In 2009 Isherwood was the Creative Chairman for the UN/IAA Climate Change Initiative. www.Hopenhagen.org[7] [1]

He is currently a founding partner of Dialog Health,[8] Chairman of the Global Creative Council for Innocean,[9] Dean of the Cannes Young Creative Academy,[10] and an Adjunct Professor of Managerial Studies at Vanderbilt University.[11]

Isherwood won Australia’s first Gold Lion award for Cinema at the Cannes International Advertising Festival. He has also won a British Design and Art Direction gold award (Black Pencil) for Advertising.[12][13] He was named Australia’s Leading Creative Director and received the Clio Lifetime Achievement Award. [2] and has been inducted into the Clio Hall of Fame.[14] He is also a member of RMIT’s Acclaimed Alumni. And received the first ever Honorary Doctorate in Communications from RMIT in 2007.[15] He was inducted into the Australian Writers and Art Directors Hall of Fame in August 2009.[16]

Appointments

  • President, Film & Press & Poster Juries at Cannes International Festival of Creativity[17]
  • Chairman of Executive TV & Radio Jury, Clio awards [18]
  • Participant in ‘2020’ initiative of Australian Prime Minister, Kevin Rudd.[19]
  • Selection Panel Member, Advance Global Australian Awards 2012-2014.[20]

Bibliography

  • ‘World Changing Ideas’ – (co-authored with Richard Myers.)

[3] Palazzo Editions ISBN 0-9553046-0-1 ISBN 978-0-9553046-0-6

  • ‘Art Direction (D&AD Mastercraft Series)’ – (essay by Isherwood)

[4] Rotovision ISBN 0-8230-6562-6 ISBN 978-0-8230-6562-2

  • ‘Advertising Now. Print.’ (succinct essay by Isherwood)

[5] (editor Julius Wiedemann.) Taschen – GmbH ISBN 3-8228-4027-0 ISBN 978-3-8228-4027-6

  • ‘Advertising Now.’ TV Commercials: (essay by Isherwood)

[6] Taschen – GmbH Not Yet Available

  • ‘Social Work: Saatchi & Saatchi’s Cause Related Ideas.’

[7] Te Neues Publishing Co. ISBN 0-9538128-0-4 ISBN 978-0-9538128-0-6

  • ‘The 22 Irrefutable Laws of Advertising (and When to Violate Them)’ [8]

(by Michael Newman, foreword by Isherwood.) Published by Wiley ISBN 0-470-82106-X ISBN 978-0-470-82106-0

References

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  6. ↑ http://saatchi.com/en-us/news/feel-the-reel
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ http://www.dialoghealth.com/#!team/covu
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Cannes Lions 2014
  18. ↑ CLIO Awards
  19. ↑ [9]
  20. ↑ | Advance | Advance
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