CFRV-FM
| City of license | Lethbridge, Alberta |
|---|---|
| Branding | 107-7 The River |
| Slogan | Today's Best Music |
| Frequency | 107.7 MHz |
| First air date | August 28, 1959 as CHEC-FM |
| Format | hot adult contemporary |
| ERP | 100,000 watts |
| HAAT | 183.4 meters (602 ft) |
| Class | C |
| Transmitter coordinates | Lua error in package.lua at line 80: module 'strict' not found. |
| Callsign meaning | C F RiVer |
| Owner | Rogers Communications (Rogers Broadcasting Ltd.) |
| Sister stations | CJRX-FM |
| Website | 107.7 The River |
CFRV-FM is a Canadian radio station broadcasting at 107.7 FM in Lethbridge, Alberta. The station uses its on-air brand name as "107.7 The River" and plays an adult contemporary format since 2007 prior to this, they were a hot AC station around the same time CJBZ-FM shifted from adult hits to contemporary hit radio. This format change was to compete against rival station CJOC-FM. This makes Lethbridge the largest Alberta market without a hot adult contemporary station, having been overtaken from Edmonton in February 2010, virtually the same time when CKNO-FM signed on the air.
The station is currently owned & operated by Rogers Communications who also own sister station CJRX-FM.
External links
- 107.7 The River
- CFRV-FM history at Canadian Communications Foundation
- Query the REC's Canadian station database for CFRV-FM
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