Devassa by Playboy

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Devassa by Playboy
Industry Beverage
Headquarters Brazil
Products Beers
Owner Brasil Kirin
Website www.devassa.com.br

Devassa by Playboy is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.

History

The Japanese-owned[1] Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy. Cooper Hefner (son of Playboy founder Hugh Hefner[2]) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro. "Devassa" is Portuguese for "libertine". The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass. Though the company's prime market is Brazil, there were plans to expand to other territories.[3]

See also

References

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  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links


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