Ecco Domani

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Ecco Domani is the brand of an Italian wine company selling in the United States, Canada, and Northern Europe,[1] with marketing and distribution by E & J Gallo Winery.[2] It was founded in 1996 and is led by Fabrizio Gatto.[1] Market Watch named it one of the "hot brands" in 1998.[3]

Advertising

Ecco Domani has used marketing strategies that went "into people's lifestyles"[4] and advertisements aimed at young consumers. One of the company's campaigns in print publications featured a "young woman kicking up her heels, with a statement that: 'Red wine is for meat, white wine is for fish. Blah! blah! blah! blah! Forget the rules! Enjoy the wine.'"[5]

Fashion Foundation Awards

The company also sponsors the Fashion Foundation Awards in support of young designers.[6] Former winners include Haus Alkire,[7] John Patrick[8] Patrik Ervell[9] and Prabal Gurung.[10] The 2014 Fashion Fund Awards, which are the thirdteenth edition of the fund, winners are Timo Weiland, Degen, and Novis.[11] Past winners are "Zac Posen, Proenza Schouler, Rodarte, Alexander Wang, and Derek Lam."[11]

References

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  4. Michael Bierut, William Drenttel, Steven Heller Looking Closer 5: Critical Writings on Graphic Design, Volume 5 Edition illustrated Allworth Communications, Inc., 2006 ISBN 978-1-58115-471-9. 243 pages, page 158
  5. Abraham Aamidor Real feature writing
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External links