Egg Marketing Board
The Egg Marketing Board was an agricultural marketing organization set up by the British government in December 1956 to stabilise the market for eggs due to a widespread collapse in sales. The Board purchased all the eggs produced in the UK, graded them to a national standard, and then marketed them to shops. Each eggshell was stamped with a small "lion" logo as a mark of quality that would be seen by the customer. Egg producers were paid according to the quality of their eggs, less a deduction based on the number of eggs sent to packhouses for administration and advertising.[1]
Slogans used by the board included "Go to work on an egg", introduced in 1957 in a £12 million advertising campaign and turned into a series of television advertisements starring Tony Hancock and also featuring Patricia Hayes and Pat Coombs that ran for six years from 1965 to 1971. Other slogans included "Happiness is egg-shaped",[2] "Eggs are cheap", "Eggs are easy" and "Eggs are full of protein".[3][4][5]
The Board closed down in 1971 and the lion mark was dropped. The lion mark was however revived in 1998 by the British Egg Information Service.[1][6]
See also
- Go to work on an egg - advertising campaign from the 1950s directed by Len Fulford.[7]
References
- ↑ 1.0 1.1 "On this day, 21 June 1968: Egg board 'should be scrapped'", BBC News. Retrieved 22 June 2007.
- ↑ Egg Marketing Board: Hancock on Eggs, British Film Institute database.
- ↑ "‘Go to work on an egg’ ad banned", TimesOnline, 20 June 2007. Retrieved 21 June 2007.
- ↑ "Watchdog goes to work on egg advert", Telegraph.co.uk, 21 June 2007. retrieved 22 June 2007.
- ↑ "Do not go to work on an egg", Guardian Unlimited, 20 June 2007. Retrieved 22 June 2007.
- ↑ Lion Quality Mark, British Egg Information Service. Retrieved 22 June 2007.
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- Standards organizations
- Agricultural marketing organizations
- Egg organizations
- Marketing boards
- 1956 establishments in the United Kingdom
- 1971 disestablishments in the United Kingdom
- Organizations established in 1956
- Organizations disestablished in 1971
- Agricultural organisations based in the United Kingdom
- Agriculture stubs