Fresca
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Type | Soft drink |
---|---|
Manufacturer | The Coca-Cola Company |
Country of origin | United States |
Introduced | 1966 |
Flavor | Black Cherry, Cherry Citrus, Citrus Lime, Grapefruit, Grapefruit Mint, Lemon, Lime and Peach[1] |
Variants | Fresca 1 |
Fresca is a diet lime and grapefruit citrus soft drink made by The Coca-Cola Company. Borrowing the word Fresca (meaning "fresh") from Spanish, it was first introduced in the United States in 1966.
Fresca has so far managed to defend its niche of the market, and, like Tab, can rely on a relatively small but loyal customer base.[citation needed]
Contents
History
Since introduction in 1966, Fresca has been marketed in the United States as a calorie-free, lime and grapefruit-flavored soft drink,[2] ostensibly catering to discriminating adult tastes. Fresca has undergone several major ingredient changes since its introduction. It was originally sweetened with cyclamates, which were banned by the FDA in 1969, and replaced with saccharin. That was replaced by NutraSweet-brand aspartame. Around the time of the 2005 redesign, acesulfame potassium was added as a secondary sweetener.
U.S. President Lyndon B. Johnson had a soda fountain containing Fresca installed in the Oval Office.[3]
Versions
In Latin America, Coca-Cola markets a sugar sweetened version of Fresca. In 1997 the Coca-Cola Company responded to requests for this product from immigrant communities by launching it throughout the U.S. as Citra. However this was not successful and that drink is now sold as the Citrus flavor in Coca-Cola's Fanta line in areas with large Hispanic populations. In Colombia and Argentina sweetened Fresca is called Quatro and marketed using Fresca's colors and logos.
Fresca was made available in South Africa during the early 1990s with a series of colorful ads featuring Hakeem Kae-Kazim with the slogan, "Nothing tastes like Fresca." The soft drink developed a cult following but sales were discontinued.
Fresca packaging has been redesigned several times, although advertising continues to emphasize sophistication. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca's first makeover since 1995. During this redesign, two new flavors were introduced (Sparkling Peach Citrus and Sparkling Black Cherry Citrus) and the original grapefruit flavor was renamed Sparkling Citrus.[4] Later, "Sparkling" was dropped and the original flavor was renamed Original Citrus. Several additional flavors have been added to the line-up since 2005.
U.S. Flavors
According to Coca-Cola, the following flavors of Fresca are marketed today:[5]
- Black Cherry
- Original Citrus
- Cherry Citrus
- Citrus Lime
- Grapefruit Mint
- Lemon Lime
- Peach Citrus
Availability
- Algeria
- Argentina (known as "Quatro")
- Belize
- Brazil (coming soon)
- Bulgaria (International markets)
- Canada
- Colombia (known as "Quatro")
- Costa Rica
- El Salvador
- Honduras
- Iceland (supply ended 2014)
- India (coming soon)
- Japan (introduced winter 2015)
- Mexico
- Nicaragua
- Panama
- Peru (available in Tres Chanchitos - La Molina)
- Philippines (coming soon)
- South Africa (supply ended circa 2004)
- United States
Ingredients
North America (United States, Canada):
- Carbonated water
- Citric acid
- Concentrated grapefruit juice
- Potassium citrate
- Potassium benzoate and EDTA (preservatives)
- Aspartame
- Acesulfame potassium
- Acacia
- Natural flavors
- Glycerol ester of wood rosin
- Brominated vegetable oil
- Carob bean gum
North America (Mexico):
- Carbonated water
- Sugar
- Concentrated pink grapefruit juice
- Essential grapefruit oil
- Potassium citrate
- Potassium benzoate and EDTA (preservatives)
See also
References
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