Langham Place Hotel
Cordis, Hong Kong | |
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Location within Hong Kong
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General information | |
Location | 555 Shanghai Street, Mongkok, Hong Kong |
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Opening | 2004 |
Owner | Great Eagle Group |
Management | Langham Hotels International |
Technical details | |
Floor count | 42 |
Design and construction | |
Developer | Great Eagle Group, Urban Renewal Authority |
Other information | |
Number of rooms | 665 |
Number of suites | 101 |
Number of restaurants | 4 |
Website | |
Langham Place Hotel official website |
Cordis, Hong Kong (Chinese: 香港康得思酒店), formerly the Langham Place Hotel (朗豪酒店), is a five star hotel located at 555 Shanghai Street, Mong Kok, Hong Kong. It is operated by Langham Hotels International.
Contents
History
As a three-in-one renewal project: Langham Place, Office Tower and Langham Place Hotel, was a joint venture development by the Great Eagle Group and the Urban Renewal Authority ('URA'). Started in 1988, the project cost HK$10 billion and was completed in 2004.
In 2015 the Langham Place Hotel was rebranded to the Cordis, Hong Kong.
Facilities
The hotel has 665 guest rooms and four restaurants, including the two-Michelin-starred Chinese restaurant, Ming Court, awarded in the 2009 Hong Kong and Macau edition of the Michelin Guide.[1]
The hotel has a collection of more than 1,500 pieces of contemporary Chinese art, which includes pieces by Wang Guangyi, Yue Minjun and Jiang Shuo.[2]
It has also been recognised as one of the "Best Five Star Hotel" by Travel Weekly Asia Magazine in 2007.[3]
In 2010, Ming Court was listed with the 'Best seafood' and their garoupa and rice in lotus leaf dish as the 'Best Rice' on the Hong Kong Best Eats 2010 list complied by CNN Travel.[4]
Viral marketing controversy
In order to promote its hotels, the management hired Prosperity Research to produce a series of virals for an Internet social network campaign entitled 'Big Deal'.[5] The videos were criticised for being poorly executed, and for making humour at the expense of local culture. The hotel management in response terminated its relationship with the company after its 3rd video was published, removed the videos and apologised following negative response on Twitter[6] LHI pulled the campaign due to "the potential to magnify the tone in a direction that was not intended." The group said the campaign was a "valuable lesson in communicating cultural differences in the social marketing environment and understanding the power social media holds."[7]
Gallery
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Statues in the hotel's ground floor entrance. Red Guards- Going Forward! Making Money! by Jiang Shuo (2004)
References
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External links
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Wikimedia Commons has media related to Langham Place Hotel, Hong Kong. |
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- ↑ Travel Weekly Asia Magazine[dead link]
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- Pages with reference errors
- Use dmy dates from February 2011
- Pages using infobox building with unsupported parameters
- Articles containing traditional Chinese-language text
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- Mong Kok
- Skyscrapers in Hong Kong
- Landmarks in Hong Kong
- A Symphony of Lights
- Hotels in Hong Kong
- Articles with dead external links from February 2011