Lilly Singh

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Lilly Singh
Lilly Singh by Gage Skidmore.jpg
Singh at VidCon 2014
Personal information
Born
Lilly Singh

(1988-09-26) September 26, 1988 (age 36)
Scarborough, Ontario, Canada
Nationality Canadian
OccupationScript error: No such module "Detect singular". YouTuber, motivational speaker, Vloger
Website www.lillysingh.com
YouTube information
Also known as IISuperwomanII
Channel
Years active 2011–present
GenreScript error: No such module "Detect singular".
Subscribers 8.76 million[1]
Total views 1.2 billion[1]
Network Studio 71
Last updated: 30 April 2016

Lilly Singh (pronounced [lɪli sɪŋɡʱ]; born 26 September 1988), better known by her YouTube username Superwoman (styled "IISuperwomanII"), is an Indo-Canadian YouTube personality, vlogger, and comedian. Since beginning her channel in October 2010, her videos have received over 1 billion views, and her channel has accumulated over 8.5 million subscribers.[2] In 2015, she was ranked 8th on the Forbes list of World's Highest Paid YouTube Stars, earning a reported $3 million in 2015.[3] Singh was part of YouTube Rewind 2014 and led YouTube Rewind 2015.

Early life and education

Singh was born in Scarborough, Ontario, Canada, to Malwinder and Sukhwinder Singh, who are originally from Punjab, India. She was raised in the Sikh tradition. Singh has an older sister named Tina (who also has a YouTube channel).[4] As a child, Singh was a tomboy.[5] She attended Mary Shadd Public School during her elementary years and high school at Lester B. Pearson Collegiate Institute, graduating in 2006.[6] She has an Honours Bachelor of Arts in psychology from York University, graduating in 2010. Singh developed a strong connection with her Punjabi heritage during visits to India.[7] She struggled with depression, and began making YouTube videos as a way of dealing with her feelings.[8] She soon realized that more opportunities await her in Los Angeles, California, where she currently resides.[9] She is most recognized for having many young followers who help her to continue making YouTube videos.[10]

Career

In 2010, Singh started a YouTube channel under the pseudonym "IISuperwomanII", prompted by an S-shaped ring from her childhood. Punjabi culture is frequently portrayed in her videos, which also contain satirical takes on everyday life and people's favorite complaints.[11] Some of her most popular videos are "How Girls Get Ready", "Types of Kids at School", "Girls On Their Periods", a series: "My Parents Reacting to", and "Types of People in Drive-Thrus".[11][12][13] In 2014, IISuperwomanII was ranked at #39 on New Media Rockstars Top 100 Channels.[14] Singh has a separate vlog channel, "SuperwomanVlogs", chronicling her daily activities. She also documents people she meets, including Shah Rukh Khan, Madhuri Dixit, Dwayne Johnson, Ariana Grande, Ed Sheeran, Shay Mitchell, Selena Gomez, Alessia Cara, Debby Ryan, Arjun Kapoor, Nargis Fakhri,Varun Dhawan and Kareena Kapoor among others.[15]

Singh is also a motivational speaker, a stand-up comedian and a rapper.[7][11] On her website, "Unicorn Island", she sells clothes based on her YouTube persona. In August 2013, Singh featured in the song "Hipshaker" alongside Jassi Sidhu. In March 2014, Singh performed the rap part of the song "Mauj Ki Malharein", used in in the Bollywood drama Gulaab Gang.[16] In July, she released a song titled "#LEH" in a collaboration with Humble The Poet.[17] Singh also had a small part in the Indo-Canadian production Dr. Cabbie (2014).[18] She recorded and released another music video in February 2015 titled "The Clean Up Anthem" in collaboration with Sick Kick music.[19] In April 2015, Singh released a song about her hometown Toronto in collaboration with Humble the Poet called "#IVIVI" (roman numerals for 416, Toronto's area code).[20]

File:Lilly Singh.JPG
Lilly Singh (IISuperwomanII) performs at the Warfield in San Francisco during her world tour, "A Trip To Unicorn Island".

In March 2015, Singh began a world tour called "A Trip to Unicorn Island", adaptating her YouTube content, including singing, dancing, music performances, comedy, and her well-known parent characters.[21] Her tour covered India, Australia, Hong Kong, Singapore, UK, Dubai, Canada, Trinidad and Tobago and the United States. Singh’s vlog channel shows the planning of the tour, including dietary changes and rehearsing with her team. She documented the tour in her first feature movie, A Trip to Unicorn Island, which also describes how YouTube fame is affecting her life. The movie was released on February 10, 2016 on YouTube Red.[22] She describes the film as being very "raw and genuine".[23] She decided to partner with YouTube because of her and her fan’s loyalty to the platform. The documentary references her happy place and her travels around 31 cities. She aspires to spread happiness and show how discovering "Unicorn Island" has saved her life and that "Happiness is the only thing worth fighting for in your life". "A Trip to Unicorn Island" is also the beginning of YouTube Red’s original movie. There is a $9.99-per-month service which includes ad-free and offline YouTube content helping her fans to tap into her more personal life.[24] She premiered her film at the Chinese Theater in Los Angeles where guests from the entire YouTube community attended such as Colleen Ballinger Evans, Alyson Stoner, Bethany Mota, Joey Graceffa and many more.[25] She also released her own app named "Unicorn Island".[26] This app was created to engage with her fans more by setting up meet and greets. She will be posting more about her life and share exclusive information to her fans.

In September 2015, People included Singh on their annual "Ones to Watch" list.[27] In October 2015, she ranked 8th on Forbes' list of World's Top Earning YouTube Stars of 2015[3] and uploaded a tribute parody of Michael Jackson's "Thriller" that has received over 2 million views on YouTube. In December 2015, Singh moved from Toronto to Los Angeles, California. She appeared on the The Tonight Show Starring Jimmy Fallon on January 22, 2016. On the show she was challenged to play a game of Fast Family Feud. She got all of the top answers correctly and impressed the live audience that night.[28][29] On the show she also discussed more about her family members and addressed the question on similarities of her actual parents and the parents she acts out on YouTube. She then talks about how her parents found out about her YouTube videos and how she stayed in touch with her fans.

She also appeared on The Daily Show with Trevor Noah on February 4,[30] and The Today Show on February 5, 2016.

In May 2016, Lilly introduced her new lipstick in collaboration with Smashbox Cosmeticss called BAWSE.[31] Lilly was featured in Fast Company Magazine as the 100 Most Creative People In Business. [32]

Filmography

Year Film Role Notes
2011 Thank You Bhangra dancer Background dancer in song "Viah Di Raat"
2014 Gulaab Gang Herself Playback singer and cameo in song "Mauj Ki Malharein"
2014 Dr. Cabbie Inspired by her real life character
2015 A Trip to Unicorn Island Documentary
Bad Moms Cathy Cameo
2016 Ice Age: Collision Course MiniCorns

Awards and nominations

Year Award Show Category Result Ref.
2014 Shorty Awards YouTube Star Nominated [33]
Streamy Awards Best Original Soundtrack (for #LEH; shared with Humble The Poet) Nominated
2015 MTV Fandom Awards Social Superstar of the Year Won [34]
Teen Choice Awards Choice Web Star: Comedy Nominated [35]
Choice Youtuber
Streamy Awards First Person Won [36][37]
Entertainer of the Year Nominated [37]

References

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External links

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  31. ↑ http://www.smashbox.com/lillysingh/index.tmpl
  32. ↑ http://www.fastcompany.com/3058985/most-creative-people/lilly-singhs-road-map-for-building-a-brand-beyond-youtube
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