MTV Base (French TV channel)

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This article is about the defunct French pay-television Music channel. For the Current British and Irish version, see MTV Base. For the current pan-African version, see MTV Base (African TV channel).
MTV Base
Owned by Viacom International Media Networks Europe
Country France
Language French
Website mtvbase.fr

MTV Base was a 24-hour French subscription music channel operated by Viacom International Media Networks Europe.

History

A first channel, MTV Base UK was launched on 1 July 1999. This version of the channel will still be broadcast in France after the launch of the French version until 7 March 2008 where it is replaced by MTV Dance on Free and the other ADSL operators (as in all Europe except the UK and Ireland).

Launched on December 21, 2007, at 1pm, MTV Base focuses mainly on hip-hop and R'n'B. Its slogan is "La chaîne en Mode Hip-Hop R'n'B". It was launched on the second anniversary of the MTV Pulse and MTV Idol channels, complementing the channel offerings of the MTV Networks France bouquet. MTV Base is also for France "the reflection of the most popular musical genre in France" and targets in particular the 11/34 years.

In 2014, the channel changed targets by broadcasting less hip-hop music, and slowly began to focus on pop and dance content, such as One Direction, Taylor Swift and Calvin Harris.

MTV Base ceased broadcasting in France on November 17, 2015, along with MTV Pulse and MTV Idol, to be replaced by French version of MTV Hits and the new My MTV service.

Visual Identity (Logo)

  • MTV Base France.svg

    Logo used from 21 December 2007 - 23 November 2009

  • Logo mtv base.jpg

    Logo used from 23 November 2009 - 1 July 2011

  • MTV Base (France) logo.svg

    Logo used from 1 July 2011 - 30 September 2013

  • MTV Base (France) 2013 logo.svg

    Logo used from 1 October 2013 - 17 November 2015

Shows

  • MTV Base News
  • Beats and Lyrics
  • Le Top Base
  • Hits Base
  • Le Top US
  • Les 50 meilleurs clips vacances
  • French Only
  • Les 10 meilleurs clips français

External links

References

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