Mahindra Two Wheelers
Mahindra Two Wheelers
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| Private | |
| Traded as | BSE: 500520 |
| Industry | Automotive |
| Headquarters | Pune, India |
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Area served
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Worldwide |
| Products | Scooters, Motorcycles |
| Parent | Mahindra & Mahindra Limited |
| Website | mahindra2wheelers |
Mahindra Two Wheelers Limited (MTWL) is a group venture owned by Mahindra & Mahindra Limited (M&M), which manufactures scooters and motorcycles. Mahindra Two Wheelers Limited was founded in 2008, when Mahindra & Mahindra Limited acquired the business assets of Kinetic Motor Company Limited.[1] MTWL has partnered with Taiwan's Sanyang Industry Company (SYM) to help develop its scooter portfolio, and with Italy-based Engines Engineering for research and product design.
Facilities
The company has a manufacturing facility at Pithampur, near Indore in Madhya Pradesh.
Mahindra Two Wheelers Limited has a Research and Development unit located at Chinchwad, Pune, equipped with necessary design and development facilities right from renderings to prototype manufacture and testing. It has invested ₹100 crore (US$15 million) to make it functional.[2]
The company has a 200 strong vendor network spread across the nation with more than 300 dealers creating 700 touch points.[citation needed]
Products
Mahindra Two Wheelers currently has 5 scooters:
Mahindra Group, is foraying into the 110cc scooter segment with Gutso.[4] Mahindra Two Wheelers sells 13,445 units during December 2014 – indtoday.com [5]
Awards
- Mahindra Duro was declared the Scooter of the Year at the annual NDTV Car & Bike Awards in 2010.[6]
- Mahindra Rodeo won the Gulf Monsoon Scooter Rally in its first year of participation.[7]
- Mahindra Rodeo won the Best Website Award - Automotive at Campaign India’s Digital Media Awards.[8]
- Mahindra Rodeo RZ won Gulf Dirt Track National Championship.[9]
References
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- Mahindra Rodeo UZO (2014)
- Mahindra Rodeo RZ (2012)
- Mahindra Duro DZ
- Mahindra Duro DZ
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- ↑ Mahindra forays into 110cc scooter segment with Gusto
- ↑ http://www.indtoday.com/mahindra-two-wheelers-sells-13445-units-december-2014-indtoday-com/
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- ↑ Shamim Khan steers the New Mahindra Rodeo RZ to victory. Mahindra2wheelers.com.
