Nortrax
| NORTRAX logo | |
| Public | |
| Industry | Sales of Heavy equipment |
| Headquarters | Tampa, Florida, U.S.[1][2] |
| Products | Construction, Forestry, Mining, & Utility Equipment |
| Parent | John Deere |
| Slogan | Above and Beyond, Everyday |
| Website | http://nortrax.com/ |
NORTRAX, Inc. is an American corporation headquartered in Tampa, Florida.[1][2] Nortrax is a subsidiary of machinery manufacturer John Deere.
Nortrax sells heavy equipment, such as bulldozers and backhoes, for the construction, mining, forestry, and utility industries. Nortrax offers specialized field services for the equipment, which includes 24-hour equipment fueling, daily maintenance, preventative maintenance, equipment inspections, and satellite support technology. Nortrax has 53 offices around the United States.[3] The company is North America's main John Deere dealership group, extending across the eastern and central portions of the United States and Canada. Nortrax factory-trained technicians service all makes and models, with an extensive parts inventory.[1]
History
Formed in 1999 as a venture between John Deere and Credit Suisse Group, Nortrax purchased Neff Machinery, with seven Florida construction dealerships that year.[4]
Nortrax expanded through purchases of dealerships to strengthen its market position against competition from Caterpillar Inc.,[5] with a few hiccups along the way,[6] continuing through 2002.[7]
Since 2003 Deere and Company has owned a majority stake in the company.[8]
In 2005 Papé Machinery Inc. purchased the assets of the Western region of Nortrax, consisting of 8 locations in northern California and western Nevada.[9]
Formerly headquartered in Moline, Illinois,[10] in 2009 Nortrax opened its centralized shared services facility in Tampa, FL.[2]
References
- ↑ 1.0 1.1 1.2 About Nortrax Nortrax.com. Retrieved August 2, 2010.
- ↑ Verizon Wireless Customer Case Study (PDF), Verizon Corp. Retrieved January 26, 2010.
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- ↑ Deere to buy remainder of Nortrax, Moline Dispatch and Rock Island Argus, December 15, 2003. Retrieved 09-03-2010.
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