OrderUp
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Formerly called
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LocalUp |
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| Industry | Online Food Ordering |
| Founded | Baltimore, Maryland (2009) |
| Founder | Chris Jeffery, Jason Kwicien |
| Headquarters | Baltimore, Maryland |
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Number of locations
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37 |
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Area served
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United States |
| Website | orderup.com |
OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides the ordering technology and customer service support.[1]
History
OrderUp started as an online food ordering business, called LionMenus, which served State College, PA.[2] In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand to additional markets.[3] The company used $1.5 million in investments to facilitate growth into small markets.[4] OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including Grubhub, provide similar services to restaurants and consumers.[5] Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities[6] These licensees white-labeled the technology and ran the everyday operations.[2] LocalUp operated under this licensing model until 2012, when the company rebranded as OrderUp and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand.[2] OrderUp is one of the first companies to provide a digital franchise in order to target local markets.[1]
In August 2014, the company announced a $7 million Series A investment round focused on growing its technical team and expanding its delivery service nationally.[7]
In July 2015, Groupon acquired the company.[8]
Size
As of August 2013, OrderUp had sites in about 25 American cities and had launched a mobile application from which users can order food using Android or iOS devices.[9]
References
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