Sasha P

Sasha P
Birth name	Anthonia Yetunde Alabi
Also known as	First Lady of Nigerian Hip Hop
Born	(1983-06-21) 21 June 1983 Ibadan, Oyo State, Nigeria
Origin	Lagos, Nigeria
Genres	Hip hop
Occupation(s)	Recording artist entertainer fashion designer lawyer
Years active	1993–2012
Associated acts	Jazzman Olofin eLDee Trybesmen Banky W Niyola Tuface

Sasha P (born Anthonia Yetunde Alabi on 21 May 1983), also known as the First Lady of Nigerian Hip Hop, is a Nigerian female rapper, musician, businesswoman, lawyer and motivational speaker.

Early life and education

The last of eight children, she was raised by her single mother, an educator, whom she fondly called Sisi Fadekemi, after her father died. She began her musical career as a child in Ibadan. She attended the International School Ibadan and the University of Lagos earning a bachelor's degree in Law.

Music career

" I believe as an individual , I have a social responsibility to make a difference any way I can" "

-Sasha speaking about giving back to the community

Sasha came into the limelight at a time when there were very few Nigerian women in Hip Hop music. Subsequently, her success helped pave the way for other female rappers and musicians in Nigerian hip hop. She began musical collaborations and was signed on to eLDee's Trybe records. Sasha has remained one of the most prominent female artists in Nigeria since 2001, especially after the successful release of her debut album "First Lady" under her record label STORM. She has been nominated for various awards in Nigeria and abroad. She won the 2009 "Best Female Artist " award in the UK at the Women in Entertainment Awards for her first single titled Adara. She was also nominated in dual categories (Best Female Video and Best Cinematography) by the SoundCity Video Music Awards for her second single Only One in 2009.

She was the first ever Nigerian female artist to perform at the 20th anniversary of the World Music Awards in October 2008. She was also the first Nigerian female artiste to win the Best Female Award at MTV Africa Music Awards (MAMA). Besides Adara, She released Gidi Babe on her birthday in 2009. The promotional video of her album was released later, after returning from South Africa where the video for the song titled Making Money was shot. She released a single in 2012 titled Bad Girl P. As a result of her commitments and glittering performances, she has also shared stages with a host of International acts including Boyz II Men, Dru Hill, Rihanna, Shakira, P. Diddy, John Legend and R Kelly to name a few. In 2013, Sasha revealed that she was taking a break from the music scene to focus on her fashion business.

Endorsements

Sasha along with Banky W were the first official ambassadors of Samsung electronics in Nigeria. She was the National Ambassador of the First Nigerian Mobile phone company (Anabel) and has signed endorsement deals with Etisalat. She is also a cultural ambassasor for her home state, Ekiti.

Fashion business

Sasha pursued an interest in fashion as a bespoke designer in 2004, with an ever growing client base her dream to create Nigerian high street fashion was born in December 2011 at L'Espace. She established her fashion career as a designer of her own clothing label Eclectic by Sasha launched in August 2012

Humanitarian work

In regard to community service, Sasha P said, "I believe as an individual, I have a social responsibility to make a difference any way I can", and this she has done consistently over the years. She was part of the "Save a street child" campaign in Lagos (January 2009) and the "Maternal Mortality" project (May 2009) which aims to educate and help cater to the needs of young mothers who seek adequate medical care. She is also a motivational speaker and has worked with a campaign to end violence against women. In 2012, Sasha was the Olympic torch bearer for Nigeria.

Discography

• First Lady (2006)
• Gidi Babe (2009)

Singles

• Oya (2002)
• Work it (2002)
• Emi Le Gan (2003)
• Adara (2008)
• Only One (2009)
• Bad Girl P (2012)

Awards and nominations

This list is incomplete; you can help by expanding it.

Amen Awards

Year	Recipient/Nominated work	Award	Result	Ref
2004	Sasha for "Emi Le Gan"	Best Upcoming Artiste	Nominated

Women in Entertainment Video Awards

Year	Recipient/Nominated work	Award	Result	Ref
2009	Sasha for "Adara"	Best Female Artiste	Won

Channel O Music Video Awards

Year	Recipient/Nominated work	Award	Result	Ref
2009	"Only One'	Best Female Video	Won

Kora Awards

Year	Recipient/Nominated work	Award	Result	Ref
2010	Herself	Best Hip Hop Act in Africa	Nominated

MTV Africa Music Awards

Year	Recipient/Nominated work	Award	Result	Ref
2010	Herself	Best Female Artiste	Won

Sound City Music Video Awards

Year	Recipient/Nominated work	Award	Result	Ref
2009	"Only One"	Best Female Video	Nominated
		Best Cinematography	Nominated

External links

• Sasha P on Twitter