ScreenX

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ScreenX

ScreenX is a panoramic film format which presents films with an expanded, dual-sided, 270-degree screens projected on the walls in a theater.[1] First introduced in 2012, it is created by CJ 4DPLEX, a subsidiary of the CJ CGV group which also created the 4DX motion-theater technology, which, in fact, uses a similar logo and combines both formats, known as "4DX Screen".[2] Co-developed by KAIST, it is considered a "sideways" version of IMAX and a presumed competitor to streaming platforms such as Netflix.[3][4][5][6][7] In addition to films, the ScreenX theater also shows advertisements filmed or converted for the format.

As of 2022, the theater technology is installed in 364 screens in 37 countries. [8]

Technical aspects

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Like for IMAX films, in order to match the length of the entire tri-screen theater, ScreenX films are formatted either through pre-production (shooting) or post-production (converting).[1] A film shot for ScreenX is typically shot with three cameras.[9] The process is done through scene selecting, archiving, delivering assets, color grading, and mastering before distribution to theaters.[10]

The majority of films produced for ScreenX are live-action films, mostly from South Korea and Asia, and only a few animated films (as well as family films) are ever shown in/produced for the format.[9] Despite its innovation, the technology has been rarely produced for Hollywood-studio films due to the complexity of the additional computer animation work as side footage.[11] Lee Jae-seon, who worked for the ScreenX version of King Arthur: Legend of the Sword at G-node, said that, "It is not easy to create Hollywood blockbuster CG work in Korea, but it is meaningful because we created Hollywood blockbuster CG work for ScreenX.”[11] Additionally, films were initially shown only in selected locations due to the lack of partners at the time.[11]

On December 13, 2019 the largest ScreenX auditorium in the world was inaugurated at the Màgic Badalona shopping centre in Badalona, Spain. It has a capacity of 398 seats.[12] India, which is home to a massive cinema audience got its first Screen X in July 2019 at INOX Megaplex at Mumbai, Maharashtra. [13] [14]

Box office performance

Since 2018, the ScreenX technology has proven to be successful at the worldwide box-office, following the successful panoramic release of Marvel Studios' Black Panther.[15] It has grossed a combined total of over $40 million throughout the year through films released in the panoramic format.[16]

In 2022, ScreenX has achieved even more-successful box-office results, with Top Gun: Maverick being the highest-grossing release.[17]

4DX Screen

4DX Screen (formerly "4DX with ScreenX") is the combination of the ScreenX and 4DX film formats which allows moviegoers to experience films in the multi-screen auditorium with enhanced motion and environmental effects, with an additional fourth-screen projected on the ceiling and the newest 4DX chair models. It debuted at a theater in Yongsan in 2017, and was internationally unveiled at CinemaCon 2018, and later at CES 2020.[18][19][20] The combined film format is currently[when?] operating throughout Asian territories including South Korea, Japan and China. It later opened its first theater in a non-Asian location at a Les Cinémas Gaumont Pathé theater in Paris, France.[21][22] It later made its overseas debut at a Cinépolis theater in Mexico City, Mexico in March 2020.[23][24][25]

Films

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Further information: List of ScreenX formatted films

Awards

  • 2018: 'ScreenX' won the 2018 ShowEast "Innovator of the Year" award.[26]
  • 2018: '4DX with ScreenX' won the Silver Prize at the 2018 Edison Awards for "Media, Visual Communications & Entertainment".[27]
  • 2019: 'ScreenX' won "Technology of the Year" at the 2019 Cinema Technology Community Awards.[28]
  • 2019: '4DX with ScreenX' won the iResearch Award for "Originative Cinema Technology".[29]

See also

References

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External links

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