Seth Godin
| Seth Godin | |
|---|---|
Godin in 2009
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| Alma mater | Stanford University Tufts University |
| Occupation | Author, entrepreneur |
| Spouse(s) | Helene Aronson |
| Website | sethgodin |
Seth W. Godin is an American author and former dot com business executive.[1][2][3]
Contents
Background
After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City.[4] He then met Mark Hurst and founded Yoyodyne (named in jest after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension.[5]). After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.[6]
Business ventures
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.[4][7] At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million[8][9] and became Yahoo's vice president of direct marketing.[10]
In March 2006, Godin launched Squidoo.[11] In July 2008, Squidoo was one of the 500 most visited sites in the world.[12] By 2014, it was no longer considered financially viable and was sold to HubPages.[13]
Writing
Godin is the author of many books. Free Prize Inside was a Forbes Business Book of the Year in 2004,[14] while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years.[15] The Dip was a Business Week and New York Times bestseller;[16][17] Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.[18]
In June 2013, Godin raised more than $250,000 from readers with a Kickstarter campaign, which in turn secured him a book contract with his publisher for his book "The Icarus Deception."[1]
Godin was inducted into the American Marketing Association's Marketing Hall of Fame in 2018.[19]
Godin has a chapter giving advice in Tim Ferriss' book Tools of Titans.
Blog
Seth Godin's blog was named by Time among its 25 best blogs of 2009.[20]
Bibliography
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Personal life
Godin and his wife Helene live in Hastings-on-Hudson, New York with their two sons.[21]
References
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- ↑ Yahoo Acquiring Yoyodyne Wired.com. October 12, 1998.
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
- ↑ Eric Enge Interviews Seth Godin on Stone Temple Consulting. June 20, 2007
- ↑ Traffic Details: Squidoo.com on Alexa.com. Retrieved July 18, 2008
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- ↑ Lua error in package.lua at line 80: module 'strict' not found."
- ↑ Lua error in package.lua at line 80: module 'strict' not found."...reports that the two-year-old title has more than 150,000 copies in print after 23 printings"
- ↑ Business Week Bestseller List: October 8th, 2007
- ↑ New York Times Bestseller List: June 8th 2007
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- ↑ Seth Godin on Stepping Up and Making it Happen
External links
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Wikimedia Commons has media related to Seth Godin. |
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