Shaadi.com

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Shaadi.com
Public
Industry Internet marriage arrangement
Founded India
Headquarters India
Area served
 Worldwide
Key people
 Anupam Mittal
Parent People Group

Shaadi.com is an online wedding service founded by Anupam Mittal in 1997. Its core market is India, but it operates globally, with offices in Canada, the UAE, the United Kingdom, the United States.

Overview

Shaadi.com began as Sagaai.com[1] in 1997.[2] Its founder, Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name.[1] Its initial success was primarily among non-resident Indians,[1][3] as Internet adoption across India was poor at the time, and conservative parents were hesitant to arrange marriages through a new startup.[1][3] Despite some early personnel troubles, Shaadi.com saw success over the next fifteen years as Internet adoption increased and people became more receptive to online matchmaking.[1] By 2008, it had become the world's leading matrimonial website for Asians,[2] and had twenty million users by 2011.[4][5]

In addition to online matchmaking, Shaadi.com runs over one hundred Shaadi Centres, retail outlets that offer matrimony-related services.[6][7] The first was opened in Mumbai in 2004.

In 2009 it collaborated with Star Plus to produce India's first marriage-based reality television show.[8]

In 2012 Shaadi.com launched the Facebook game Angry Brides to bring awareness to dowry abuses in India.[9]

Ind 2014, Shaadi.com launched Shaadi Cares, a social initiative to educate and empower women regarding marital issues, including dowry and domestic violence.

Recognition

  • Shaadi.com was the recipient of the "Best Designed Matrimonial Website" award given by the PC World India Web Awards in 2007 and 2008.[citation needed]
  • Business Today highlighted Shaadi.com as one of India's ten best marketers in 2007.[10]
  • Shaadi.com was chosen for The Best Hindu Matrimonial Website category in About.com's 2011 Readers' Choice Awards.[11]
  • Shaadi.com placed silver in the "Best Use of Ecommerce - Self (own) brands Product/ Services" category of the 2012 Indian Digital Media Awards.[12]
  • Angry Brides placed silver in the "Social Media - Best Use/Campaign on Social Network - Social Cause" category of the 2013 Indian Digital Media Awards.[13]
  • IT People Awards for Excellence in Information Technology[citation needed]

References

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External links

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