Takarajimasha
| Founded | September 22, 1971 |
|---|---|
| Country of origin | Japan |
| Headquarters location | Chiyoda, Tokyo |
| Fiction genres | Fashion magazines |
| Revenue | ¥ 300.9 million[1] |
| Number of employees | 212 (as of September 2013)[1] |
| Official website | tkj |
Takarajimasha, Inc. (Japanese: 株式会社宝島社 Hepburn: Kabushiki Gaisha Takarajimasha?) is a Japanese publishing company based on Chiyoda, Tokyo. It is known for publishing subculture-oriented fashion magazines aimed at teens,[2][3] fashion magazines in general, as well as guide books.
History
The company was founded on September 22, 1971 as a consulting business of local government titled JICC, Inc. (株式会社ジェー・アイ・シー・シー?).[4] Established by Waseda University former revolutionary and students, in May 1974 it started to publish its first magazine, Takarajima, a Japanese subculture focused magazine,[2][5] which was followed by Bessatsu Takarajima in March 1976.[4] Kono Mystery ga Sugoi!, a guide book magazine, was first published in December 1989,[4] while fashion magazine Cutie[3] was first published in September 1989.[4] On April 1, 1993, its name changed to Takarajimasha.[4] Smart, Spring, and Sweet, all young-targeted fashion magazines,[3][6] are published since October 1995, February 1996, and March 1999 respectively.[4] Takarajimasha is also known for creating in 2005 the concept of "brand mook", a mook[note 1] featuring a catalogue of new items of a brand and limited edition product of this brand.[6]
Publications
Fashion
- Targeted to teen girls
- Cutie
- Spring
- Mini
- Steady
- Targeted to women in their 20s and 30s
- Sweet
- InRed
- Targeted to women in their 40s
- Glow
- Linen (リンネル Rinneru?)
- Targeted to men
- Smart
- Men's Roses
Other
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