The More You Know (TV programming block)

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The More You Know
200px
Premiered October 8, 2016; 8 years ago (2016-10-08)[1] (NBC)
January 6, 2018; 7 years ago (2018-01-06) (Telemundo; MiTelemundo)
Network NBC (2016–present)
Cozi TV (2017–present)
Telemundo (2018–present)
Country of origin United States
Owner leased by Hearst Media Production Group subsidiary of Hearst Television
Format Saturday morning E/I block
Running time 3 hours (10:00 a.m. to 1:00 p.m. on COZI) (9-12 am in all time zones on NBC)
Original Language(s) English

The More You Know (TMYK) is an American programming block that is programmed by Hearst Media Production Group (formerly Litton Entertainment), and debuted on October 8, 2016, on NBC as a replacement for the animation block NBC Kids. It airs on Saturday mornings on NBC and Telemundo, and as of 2017 is replayed Sunday mornings on sister network Cozi TV. The block's programs are also available through all of NBC's video on demand venues, including the network's site/app, Hulu, and cable/satellite services.

Based on NBCUniversal's series of public service campaigns of the same name, the three-hour weekend morning block features live-action programming aimed at pre-teens and teens ages 10 to 18 that are designed to meet federally mandated educational programming guidelines.[2]

It is Hearst's fourth E/I-centric programming block across the major U.S. television networks, joining three other Hearst blocks: Weekend Adventure (ABC), Dream Team (CBS), and One Magnificent Morning (The CW).[3][4][5][6]

As of January 6, 2018, a version of the block also airs on NBC's sister network Telemundo under the name MiTelemundo, with all of its programs dubbed in Spanish. Telemundo had previously aired a Spanish-language version of NBC Kids under the same title.

History

Between February 24, 2016, and March 3, 2016, NBCUniversal announced that it would discontinue its existing weekend morning block NBC Kids, which was programmed by Sprout (now Universal Kids), in favour of The More You Know, a new, three-hour block produced by Litton Entertainment, that would feature live-action educational programming aimed towards preteens, teenagers, and their parents.[7] The block serves as a brand extension of The More You Know—a series of public service campaigns first launched by NBC in 1989.[8][7]

NBC Kids aired for the final time on September 25, 2016. It was thought to be the last conclusive Saturday morning block across the major U.S. commercial broadcast networks that primarily featured non-educational children's programming. Such content has gradually fallen out of favour because of the E/I rules, as well as shifts in viewing habits towards cable networks and online video on demand services for cartoons and other youth-oriented content. The More You Know debuted two weeks later on October 8, 2016 (October 1 children's programming was pre-empted for NBC network coverage of the 2016 Ryder Cup).[7][1]

On January 6, 2018, Telemundo relaunched its MiTelemundo block—which had also been programmed by Sprout—with a new schedule consisting of Spanish dubs of The More You Know's programming.[9][10]

Programming

Current

Program Premiere date References
The Voyager with Josh Garcia October 8, 2016 [11]

[1]
Earth Odyssey with Dylan Dreyer January 5, 2019
Roots Less Traveled April 4, 2020
Wild Child January 2, 2021
One Team: The Power of Sports
Harlem Globetrotters: Play it Forward October 1, 2022

Former

Program Premiere date End date References
The Champion Within with Lauren Thompson October 8, 2016 August 22, 2020 [11]
Give March 31, 2018 [1]
Wilderness Vet with Dr. Oakley May 26, 2018
Journey with Dylan Dreyer July 21, 2018 [1]
Naturally, Danny Seo June 1, 2019 [11]

[1]
Health + Happiness with Mayo Clinic April 7, 2018 August 4, 2018 [12]
Consumer 101 October 6, 2018 September 26, 2021 [11][13]
A New Leaf October 5, 2019 September 26, 2021

References

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