Torrid
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Torrid is a women's retail chain formerly owned by Hot Topic. While it is still under the same parent umbrella as Hot Topic, in 2015 the company branched off to become Torrid, LLC. The store offers plus-size clothing and accessories for women and teenage girls sizes 12 - 28. In 2016, Torrid will begin to offer 00 size (size 10) clothing in store as well as some size 5, 30-32 clothing in their stores. Sizes 34-36 are available in some styles online. Torrid began operations in April 2001.[2] The first location opened in the Brea Mall in Brea, California. Torrid currently has over 310 stores in operation across 36 states in the United States of America. Torrid opened several locations in Canada in September 2015. [3]
Contents
Products
The store's clothing styles are aimed at women. In 2005, Torrid expanded its merchandise selection to include styles distinct from its parent company, Hot Topic. Torrid sells accessories, shoes, jewelry, novelty tee shirts, fashion tops, pants, Capri pants, shorts, skirts, dresses, outerwear, intimate apparel, hosiery, gifts, and beauty products. Torrid follows the Hot Topic merchandise strategy of monitoring fashion trends closely, utilizing direct communication between customers, employees and corporate personnel to be in step with current fashion.
Models
In February 2014, Georgina Burke was named the first face of Torrid and signed a one year contract. In December 2014, Philomena Kwao was signed as a second face of Torrid.[4]
References
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- ↑ Hot Topic, Inc. Reports 1st Quarter Financial Results
- ↑ https://community.torrid.com/torrid/customer_service/about_us.asp
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