WGBL
| City of license | Gulfport, Mississippi |
|---|---|
| Broadcast area | Biloxi-Gulfport, Mississippi |
| Branding | 96-7 The Bull |
| Slogan | "The Gulf Coast's New Country" |
| Frequency | 96.7 MHz |
| First air date | 1977 |
| Format | Country |
| ERP | 4,300 watts |
| HAAT | 119 meters |
| Class | A |
| Facility ID | 61305 |
| Callsign meaning | W Gulf Coast BuLl |
| Former callsigns | WQFX (1985-1986) WQFX-FM (1986-1993) WXRG (1993-1997) WLRK (1997-1999) WUJM (1999-2014) |
| Owner | Alpha Media (Alpha Media Licensee LLC) |
| Webcast | Listen Live |
| Website | 967thebull.com |
WGBL (96.7 FM, "The Bull"), is a radio station based in Gulfport–Biloxi, Mississippi broadcasting a Country format. The station is owned by Alpha Media, and broadcasts their format with an ERP of 4.3 kW. WGBL broadcasts from the same transmitter tower as sister station, 107-1 The Monkey, in Gulfport's suburb of Orange Grove.
WGBL is one of three Country stations in the market. The other two being K99 Country and Kicker 108.
Contents
History
Mix 96/Rock 96.7 WXRG
Not a whole lot is known about 96.7FM until 1985 when the station flipped to an Adult Contemporary format as "Mix 96" and then later "Mix 96.7". This lasted until March 1993 when the station flipped to classic rock as "Rock 96.7 WXRG".
Lite Rock 96.7/Jammin Oldies 96-7
On February 14, 1997, WXRG dropped its Classic Rock format for its Soft Adult Contemporary as "Lite Rock 96.7" WLRK. The format proved to be unsuccessful and in September 1999, the station flipped to the popular Urban Oldies format as "Jammin Oldies 96.7".
Molly @ 96.7/Hank-FM
In 2001, the Urban Oldies format was dropped and the station flipped once again, this time to a Hot Adult Contemporary format as "Molly @ 96.7". The station proved to be quite successful for a few years until March 2005 when the station dropped the format for Classic Country as "96.7 Hank-FM" with the popular John Boy & Billy show in mornings.
96.7 The Champ
On August 27, 2011, WUJM dumped its classic country programming and began stunting with a loop of Gary Glitter's Rock and Roll, Part 2, also known as the "Hey!" Song. On August 29, 2011, the station flipped to Sports Talk as "96-7 The Champ" with most of its programming coming from ESPN Radio.
In July 2014, station owner, Triad Broadcasting was sold to Alpha Media along with sister stations, WCPR, WXYK, WQBB and WTNI
96-7 The Bull
The Champ never really seemed to catch on in the ratings, so on September 3, 2014, The Champ moved exclusively to former simulcasters WXBD and WTNI as 96.7 began stunting with a robotic voice similar to the one used by WQBB in 2011 counting down to September 5th at 5PM.
At that time, 96.7 flipped to Country as "96-7 The Bull". The station launched with 10,000 songs in a row commercial free with the first song being American Kids by Kenny Chesney. It was also announced that radio vet, Mark "Tic Tak" Allen would program the station. On September 10, 2014, the station changed its call letters to WGBL to match The Bull branding.
On January 5, 2015, The Bull added popular syndicated show Rick & Bubba for mornings.
On-air lineup
The current lineup (As Of November 2015) is as follows
- Morning Show (6am-10am): Rick & Bubba
- Afternoon Drive (3pm-7pm): Valerie Kattz
- Nighttime (7pm-10pm): David "Angus" Richardson
- Weekends: Buckwild Saturday Night - Bryan "B-Dub" Washington
- Program Director/Music Director: Mark "Tic Tak" Allen
External links
- Query the FCC's FM station database for WGBL
- Radio-Locator information on WGBL
- Query Nielsen Audio's FM station database for WGBL
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