WLYF
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| File:WLYF 101.5 logo.png | |
| City of license | Miami, Florida |
|---|---|
| Broadcast area | South Florida |
| Branding | 101.5 Lite FM |
| Slogan | "Refreshing" |
| Frequency | 101.5 MHz (also on HD Radio) |
| First air date | 1948 (as WWPB-FM) |
| Format | Lite Rock HD2: Soft Rock Today's Life |
| ERP | 100,000 watts |
| HAAT | 248 meters |
| Class | C1 |
| Facility ID | 30827 |
| Callsign meaning | LYF = "Life" |
| Former callsigns | WWPB-FM (1948-1969) |
| Owner | Entercom (Entercom Miami License, LLC) |
| Sister stations | WAXY, WSFS, WMXJ |
| Webcast | Listen Live Listen Live (HD2) |
| Website | Lite Miami Today's Life Miami (HD2) |
WLYF (101.5 FM, "101.5 Lite FM") is a Lite Rock music formatted radio station that broadcasts in Miami Gardens, Florida (the studios and transmitter are both located here). The station targets women aged 25–54. WLYF has solid ratings throughout South Florida and is a popular listen at work radio station due to its format and laid back presentation.
History
101.5 FM first signed on the air as WWPB-FM in 1948 as a B-EZ station. The station was owned and operated by Paul Brake for more than twenty years.
In 1969, Sudbrink Broadcasting assumed ownership of the station. The call letters were changed to WLYF (known by the moniker "Life" for many years until the current "Lite FM" name was adopted) and, later that year, Sudbrink Broadcasting relocated to the WLBW television tower and increased their effective radiated power to 100,000 watts. The station became the nation's first FM radio station to achieve a number one audience rating.
In 1977, the station was sold to Storer Broadcasting. Two years later, in 1979, it was purchased by Jefferson-Pilot Communications (now the Lincoln Financial Group). The studio was moved to NW Second Avenue in North Dade, near what is now Sun Life Stadium.
WLYF, now known as 101.5 LITE FM, has since evolved from an Easy Listening format to a mainstream Adult Contemporary format under radio vet Rob Sidney who took the program director chair from Larry Travers when it was Easy Listening.
On December 8, 2014, Entercom announced that it was purchasing Lincoln Financial Group's entire 15-station lineup (including WLYF) in a $106.5 million deal, and would operate the outlets under a LMA deal until the sale was approved by the FCC.[1] The sale was consummated on July 17, 2015.
References
- ↑ "Entercom Acquires Lincoln Financial Media" from Radio Insight (December 8, 2014)
External links
- WLYF official website
- Today's Life Miami
- Query the FCC's FM station database for WLYF
- Radio-Locator information on WLYF
- Query Nielsen Audio's FM station database for WLYF
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