WPLM-FM

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Lua error in Module:Infobox at line 314: malformed pattern (missing ']'). WPLM-FM (99.1 FM, "Easy 99.1") is an Adult Contemporary station serving the Boston,Massachusetts, New Bedford-Fall River, Massachusetts, and Cape Cod radio markets from Plymouth, Massachusetts. It is owned by Plymouth Rock Broadcasting Co. and has a sister AM station by the same callsign. Its transmitter is located in Plymouth. As of September 2014 the signal was strengthened to reach much of Rhode Island.

History

WPLM-FM signed on June 25, 1961.[2] In the station's first decades on the air, it had a big band format. This was abandoned in 1993 in favor of an adult contemporary format, branded "Variety 99.1".[3] However, the station saw little success with this format, due to there being several other stations with a similar format within WPLM's coverage area, and as a result it switched to smooth jazz on June 25, 1995.[3][4] Initially, programming was largely provided by SW Networks' Smooth FM service;[5] (indeed, the station took the branding "Smooth FM 99.1")[3] however, after Smooth FM closed on December 31, 1996,[6] the station switched to a similar service from Jones Radio Networks[7] and reimaged as "Jazzy 99.1".[8] Two years later, this was discontinued in favor of the current "Easy 99.1" format.[8] In the beginning, adult standards artists such as Frank Sinatra received a large amount of airplay, but the station has subsequently shifted to more of a contemporary format.[original research?].

From WPLM-FM's inception, its programming has been simulcast, in whole or in part, with its sister AM station, which signed on six years earlier;[2][9] however, the AM station has gradually shifted some of its schedule to simulcasts of WADN/WBNW (1120) since 1997.

Notable past and present personnel include Audrey Constant, Chris Rogers, Ken Coleman, Ron Della Chiesa, Bill O'Connell, and Sean Casey.

References

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External links

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