Ivy Park
Ivy Park is an activewear clothing line co-founded by American recording artist Beyoncé and London based fashion retailer Topshop, introduced in 2016.[1][2][3] The joint venture of Beyoncé and Topshop was officially announced in October 2014, and operates under the company Parkwood Topshop Athletic Ltd.[4] Originally set for the fall of 2015, the launch was pushed back until the spring of 2016,[5] with an April 14, 2016 official launch date to in store and online retailers.
Launch
On March 31, 2016, Beyoncé officially launched Ivy Park by revealing two covers for the May issue of Elle magazine. The issue includes an in-depth interview where Beyoncé explains her objectives for the brand and it’s impact on women.[6]
That same day, Beyoncé also released a promotional video that gives viewers a glimpse of her workout routine, samples of the clothing line and a narration explaining the origin and significance of the brand and its name; Ivy, representing her daughter who is named Blue Ivy Carter, and Park, representing Parkwood Park in Houston where Beyoncé used to go to exercise and find personal strength.[7]
On April 14, 2016, the 200-piece collection was made available worldwide on the line’s website and at retailers including Topshop, Nordstrom, Zalando, Selfridges, JD Sports, Net-a-Porter, Hudson's Bay, Zalora, Namshi, The Iconic, Glue and Myer.[8] The sportswear line includes tops, bottoms, swimwear and accessories ranging from $30 to $200.[9]
References
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External links
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